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Zenith Dealer Solutions Blog

Customers Are Texting Your Marine Dealership: Are You Responding?

Technology continues advancing, making it easier for consumers to research, purchase, and communicate with businesses wherever and whenever they want. Marine dealers need to evolve to meet customer expectations. Salesforce’s State of the Connected Customer report reports that two in three customers want companies to interact and respond to them in real time. A study from Twillio found nine out of 10 people surveyed wanted to talk to brands using text messaging, but less than half of companies had the technology in place to offer that option.

Topics: Appointments Dealership Sales Phone Metrics texting Caller Experience

Industry Debate: Local Phone Numbers or Toll Free Phone Numbers

The Internet has changed how customers decide what to buy. In 2011, Google began referring to this online decision-making moment the Zero Moment of Truth, or simply, ZMOT. The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase. When customers can’t find the information they are seeking online or choose to take action on their decision they click to call dealers from their phone. In that ZMOT, the phone number displayed, toll free or local, has little impact on whether the customer will dial it at that moment but it does impact continuous communications with your customers.

Topics: Trackable Phone Numbers Toll Free Numbers texting

Why Text-Enable Your Phone Lines?

There’s an undeniable revolution in the ways we communicate. Until recently, we communicated through letters, face to face, and land line phones. The advent of the computer, the internet, and the smartphone introduced new modes of communication—emails and texting are very common and social media is not far behind.

Topics: phone skills Dealership Sales texting