Crossing the Barrier of Initial Contact—the Phone Call
Before the presentation, before the test drive, and before the sale, the customer must cross the barrier of the the first contact with your dealership. In most cases, this is the phone call. That call is the most desired result of your advertising efforts, and the goal here is to establish good rapport, answer questions, set an appointment, and have the customer show up to the dealership. The inability to do this will undermine the most successful marketing or advertising campaigns.