Boat dealerships deploying the R5 strategy to ensure a great caller experience understand that you have to operate in an omni channel environment. We work in an always-on world where there is no “call or text us” offering. We all call and text and any limits we try to place on these options erodes the customer’s experience. The R5 strategy works not because of today’s great communication technologies but because of dealers’ commitments to transferring knowledge from your business to your customers in the most enjoyable and efficient manner possible. Your commitment to your customer communications drives your success.