There is an old saying that holds very true in business, “Fortune is in the follow-up.” When it comes to inbound calls to your dealership this could not be said better. Every inbound call is also an outbound call opportunity. It has to be if you are at all serious about maximizing leads, increasing sales, retaining customers, and keeping high CSI (Customer Satisfaction Index) scores. Start getting more comfortable with making outbound calls by preparing for them. Learn the reasons that outbound follow up calls are essential in driving traffic to your dealership and valid, proven business practices that should be in everyone’s phone skills toolbox.