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Zenith Dealer Solutions Blog

From Smartphone to Showroom—Increase Your Show Rate This Holiday Season

Today’s world is digital and mobile. Website content, texting, emails, online ads and social media dominate the landscape and mobile-based communication is the norm not the exception. According to current statistics, more than two-thirds of the U.S. population owns a smartphone and that has changed consumer interactions and preferences when it comes to a purchase from your dealership.

Topics: Mobile Phones phone skills Sales

To Script, Or Not To Script?

Some salespeople will say that they hate using scripts when answering calls, but the reality is that scripts can be a real advantage in the dealership's sales methodology. Word tracks, or scripts, for boat salespeople are becoming more accepted and leading boat dealerships see clear advantages to using them.

Topics: phone skills Scripts Sales