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Zenith Dealer Solutions Blog

The Common Denominator of Successful Dealerships



The highest performing dealerships seem to have one thing in common. They know what’s going on with their phone calls, inbound and outbound. They use that data to improve the quality of their customers’ experiences with the dealership, and continue with ongoing training for their staff—all based on call measurement. So how do they get that pertinent data? They track, monitor and record inbound and outbound calls.

Topics: ROI phone skills phone process phone training

Eliminate Multiple Common Calls

In a perfect world we would have no phone calls.

Just ask Mark Zuckerberg, founder and CEO of Facebook. He will tell you, “no one wants to call a business.” Since this is not a perfect world, more often than not phone calls are necessary to clarify how a dealer can meet our purchase and maintenance needs. But...

Topics: phone skills phone process Dealership Sales, Dealership Service Dealership Performance

Don't Get Eliminated On The Phone Call

Studies show that while shopping for a boat, customers will visit an average of ten websites. They will then select several (about seven) dealerships to call and visit maybe two at most. Most customers will visit only one dealership before making the decision to purchase. With all the competition out there, getting chosen as that one dealership is becoming harder and harder.

Topics: Phone Leads phone skills Dealership Sales