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Zenith Dealer Solutions Blog

Fielding New Sales Opportunities on the Phones

With boat show season wrapping up, summer is right around the corner which means boating season is about to be in full swing. Boat show attendees, inspired by the vessels they explored at the show, are now calling your dealership with questions. Your sales team may be well equipped with all the answers, but are they able to identify every sales opportunity?

Topics: Sales Cycle Dealership Sales Phone Data

Industry Debate: Local Phone Numbers or Toll Free Phone Numbers

The Internet has changed how customers decide what to buy. In 2011, Google began referring to this online decision-making moment the Zero Moment of Truth, or simply, ZMOT. The ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase. When customers can’t find the information they are seeking online or choose to take action on their decision they click to call dealers from their phone. In that ZMOT, the phone number displayed, toll free or local, has little impact on whether the customer will dial it at that moment but it does impact continuous communications with your customers.

Topics: Trackable Phone Numbers Toll Free Numbers texting

From Smartphone to Showroom—Increase Your Show Rate This Holiday Season

Today’s world is digital and mobile. Website content, texting, emails, online ads and social media dominate the landscape and mobile-based communication is the norm not the exception. According to current statistics, more than two-thirds of the U.S. population owns a smartphone and that has changed consumer interactions and preferences when it comes to a purchase from your dealership.

Topics: Mobile Phones phone skills Sales

The Common Denominator of Successful Dealerships



The highest performing dealerships seem to have one thing in common. They know what’s going on with their phone calls, inbound and outbound. They use that data to improve the quality of their customers’ experiences with the dealership, and continue with ongoing training for their staff—all based on call measurement. So how do they get that pertinent data? They track, monitor and record inbound and outbound calls.

Topics: ROI phone skills phone process phone training

Eliminate Multiple Common Calls

In a perfect world we would have no phone calls.

Just ask Mark Zuckerberg, founder and CEO of Facebook. He will tell you, “no one wants to call a business.” Since this is not a perfect world, more often than not phone calls are necessary to clarify how a dealer can meet our purchase and maintenance needs. But...

Topics: phone skills phone process Dealership Sales, Dealership Service Dealership Performance

Don't Get Eliminated On The Phone Call

Studies show that while shopping for a boat, customers will visit an average of ten websites. They will then select several (about seven) dealerships to call and visit maybe two at most. Most customers will visit only one dealership before making the decision to purchase. With all the competition out there, getting chosen as that one dealership is becoming harder and harder.

Topics: Phone Leads phone skills Dealership Sales

Why Text-Enable Your Phone Lines?

There’s an undeniable revolution in the ways we communicate. Until recently, we communicated through letters, face to face, and land line phones. The advent of the computer, the internet, and the smartphone introduced new modes of communication—emails and texting are very common and social media is not far behind.

Topics: phone skills Dealership Sales texting

The Value Of Mystery Shopping For Dealers

Selling high-end products such as boats requires an understanding that the customer journey from interest to purchase is very different from ordinary B2C sales. Customers think and behave differently when buying expensive items and the sales cycle often mimics a B2B transaction cycle. Your dealership needs to have insight to this buying process to makes necessary improvements.

Topics: ROI Customer Satisfaction Dealership Performance Mystery Shopping

ZDS Phone Control Tip: The Importance Of A Warm Transfer

Nothing is more frustrating for a caller than to be transferred to the wrong person or department. A good phone process sets the tone for your dealership and shapes the caller’s perspectives of how it is to do business with you...easy or difficult. Taking customer service a step further, placing a caller into a queue or directly to voice mail if an agent is not available, without so much as a warning to the caller, is not desirable.

Topics: phone skills Customer Satisfaction Dealership Performance

Greeting Your Dealership's Callers For A Lasting Impression

In today’s technology-driven culture, email, chat and texts are increasingly popular ways to communicate. Dealers are learning and mastering these channels of communication as a necessity to progress. However, all the new technology out there cannot replace the efficiency and personal interaction of a phone conversation.
Topics: phone skills phone process Dealership Performance